The complete guide to hiring a commercial model

What is commercial modelling?

Commercial modelling covers a wide range of product marketing and advertising. A commercial model will promote products and services across different mediums, including TV, print, packaging, magazines and billboards.

Thanks to a diversifying and progressive industry, commercial modelling includes different types of models, including petite, curve and a mixture of ethnicities. We’re proud that our modelling portfolio includes a diverse range of models and not just the stereotypical “look” that’s associated with the modelling industry.

What do commercial models do?

Unlike fashion models, commercial models will not be required to have a specific ‘look’ and are selected on a much broader set of criteria depending on the preferences of the brand.

Commercial models can be made up of people with different looks and talents, with the purpose of promoting something. In this way, commercial modelling is synonymous with lifestyle modelling.

How can commercial models be an asset to your business?

Commercial models are representative of the brand and often companies want to target the everyday person by adopting people with a natural, more ‘realistic’ look that connects with their audience.

Finding the right commercial model for your brand, service or product is vital for improving customer engagement. Often the difference between an effective and ineffective campaign can be the model you choose.

That’s where we can help you. 7even Model Management is based in Manchester and features some of the best commercial model talent in the UK, ready to take your brand, service or product to the next level.

We’ve worked with some of the biggest brands across a number of commercial campaigns, including print, billboard and magazine shoots. You can see a full list of the brands we’ve worked with here.

You can also see our full portfolio of models here, featuring our mainboard, curve, male and development models.

How to hire a commercial model

Generally speaking, hiring a commercial model requires the following steps:

  • Have a campaign idea in mind, including location, themes and style.
  • Decide what skill sets you need for the shoot: model type and look, photographer, stylist, make-up artist, creative director etc.
  • Contact a modelling agency to help you match the perfect face to your shoot.
  • Discuss your aims, goal and style with an agency of your choice who will help you find the perfect model for you.

 

We make the process of hiring a commercial model as simple as possible.

For more information on how to hire a commercial model you can contact us, and we will discuss your project and help you with every step of the process. We’d love to hear your ideas.

Where are your commercial models based?

While our models come from all over the world, we’re a modelling agency based in Manchester, UK – home to the hottest brands, stylists and creatives in the North and UK.

This gives us access to the best commercial modelling talent around. If you’re interested in hiring a commercial model from 7even, get in touch today for more info.

How do you apply to be a commercial model?

While we don’t actively recruit “commercial models” specifically, you can apply to be a model with 7even model management here. If you’re successful in your application, you’ll have the opportunity to work with some great brands and potentially on commercial campaigns and shoots.

When you apply, you will need to supply the following:

  • Age
  • Location
  • Height
  • Dress size
  • Two make-up free headshots
  • One full body shot

You can find out more about becoming a model here.